Ben Serotta started as a custom frame builder in Saratoga Springs, New York and was in business from 1972 until 2013.
He has since re-emerged as Serotta Design Studio


Updated 11.17.2019                 Wikipedia entry

Catalog from 1982 with Dale Stetina on cover.

Serotta as displayed at the New York International Bike Show circa 1976~1979

                                     

At the New York International Bike Show circa 1979~1980

                                   

Karen's early Serotta
Photo credit to Steve Kurt taken at the 2018 CR Weekend

            

1984 Bronze medal winner as displayed at the 2009 North American Handmade Bicycle Show

Richard Jones-Bamman's early 1980s bike

                          

Doug Brooks' model Colorado.

wpe1B9.jpg (60114 bytes)      wpe1BA.jpg (29863 bytes)      wpe1BD.jpg (19141 bytes)  

Serotta's last steel lugged frame, the CSI.
Click below to see 16 pictures

csi_1_small.jpg

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