Ben Serotta started as a custom frame builder in Saratoga Springs, New York and was in business from 1972 until 2013.
He has since re-emerged as Serotta Design Studio

Updated 11.17.2019                 Wikipedia entry

Catalog from 1982 with Dale Stetina on cover.

Serotta as displayed at the New York International Bike Show circa 1976~1979


At the New York International Bike Show circa 1979~1980


Karen's early Serotta
Photo credit to Steve Kurt taken at the 2018 CR Weekend


1984 Bronze medal winner as displayed at the 2009 North American Handmade Bicycle Show

Richard Jones-Bamman's early 1980s bike


Doug Brooks' model Colorado.

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Serotta's last steel lugged frame, the CSI.
Click below to see 16 pictures


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