VINER was founded in 1947 in Pistoia,
a small town approx 30 miles northwest from
Florence, by Mr. Viviano Nerozzi. The brand name is
just a contraction of his first and second name VI-NER.
During those early years they manufacture city bikes
and by the 1950s, VINER introduced its first road
VINER began sponsoring some amateur cycling teams and the
brand popularity grew accordingly. The 1960s were
the boom years for VINER as they become sponsors for
Furzi-FT pro team and several pro cyclists like
Conti and Polidori used VINER bikes during Giro
d'Italia. The company was able to successfully
export their bikes, to both Europe, U.S. and
In 1978 VINER bikes were used by the Dutch winners of the 100
km Chrono at the World Championship. The company
continued to increase its business volume in the
1980s as they begin to manufacture mountain bikes as
well. In the 1990s VINER was technical sponsor for
pro-teams like Mapei, Navigare and Scrigno.
In 1994 Viviano Nerozzi, at age 69, passes away. The company
continues without interruption, managed by
Cesare Baldi and the Nerozziis family.
Then, in 2007 Viviano Nerozzi's successor, Cesare Baldi,
passes away at age 55. Despite this loss, the
company continued to be very active and managed by
Sadly, Viner closed it's doors in 2013,
although the brand continues under new ownership and
produced by vendors...