was an Italian marque, appx. 1946-1963, headquartered in Milan. The top
Ideor models featured early Columbus tubing. Lower models used Mannesmann
tubing. They are very similar in style to Olmo and several other Italian
makers of the era. The company also built city bikes, etc.
The Ideor serial numbers were stamped on the non-drive side seat tube
cluster---at least mine and every other one I've seen was. They were also
stamped on the steerer tube.
There was the large IDEOR Asso
decal on the down tube, the winged lion band decal on the seat tube, lovely
model decals on the fork blades, a smaller winged lion decal on the top of
the down tube, a small silver "Made in Italy" rosette on the top of the top
tube, just behind the head tube, and a Columbus tubing decal on the seat
tube, just below the seat cluster lugs. There was also usually a
distributor/retailer decal on the lower section of the seat tube.
Ideor at one time sponsored a professional racing team. They existed in 1954
at least, as a Spanish team, and the great cyclist and cycling personality,
Raphael Geminani, rode for them, as well as the Spanish rider Salvador
Botella Rodrigo. Their team color was purple, and they had really cool
jerseys with the Ideor typeface.
Here is a link
to their team standings:
Depending on the model, Ideor machines featured either Ideor-branded
Magistroni headsets and seat collars, as well as Magistroni cranks, and
Campy Gran Sport components. As you went up the line Campy cranks, headsets
and other parts replaced Magistroni. They take a very low-stack-height
headset, often hard to find.
Dating from the late '40s to the early '60s, their racing bikes are well
worth obtaining, and a track machine is especially desirable."
Jourdain July 26, 2010