From a 1984 press release:
"MAVIC has been devoted to
making fine bicycles since1890. The company's devotion has been nurtured by a spirit of innovation. The name MAVIC means a century of high level technical creations."
"1926: MAVIC creates the first aluminium
wheel rim. Since that time, the company has never ceased to improve this product.
1927: the introduction of double perforation (rim), first of a long line of technical
improvements. Meanwhile, the MAVIC name is inseparable from bicycle racing.
1930: MAVIC's duraluminium wheel rims made their first appearance in the Tour
1964: Bruno Gormand took his fathers place at the head of the company, marking the
beginning of a new era for MAVIC. Thanks to the dynamism of its new leader, the company
embarked on a period of spectacular development.
1967: The new factory in St. Trivier sur Moignes began operation. This new industrial
tool, in combination with intense research efforts, brought about further technical
1973: The first Service des Courses "Bleue SSC" rim was perfected.
1975: Racers were using the Paris Roubaix grey rim, the first hard layer anodized rim.
1975: The first narrow tire rim: the Module E.
From this time onwards, the life of the company would be closely tied up with bicycle
racing. With the advice of the "leaders of the pack", MAVIC was able to develop
other products in addition to rims. Developed in close collaboration with the most
particular users, all MAVIC parts are, like their rims, designed and manufactured for
1978: Creation of the first MAVIC derailleur.
1979: Creation of the spokeless wheel and the all new steering system.
1981: in order to keep up with the growth of demand, the company expanded its 3,000 ml rim
factory to 6,700 ml.
1984: In addition to its efforts in the area of racing bikes, MAVIC equipped 9 professional
teams in with its All MAVIC group... the company is constantly developing new high